Articles
The property market, seen from the inside.
How the Scandinavian market solves problems Brazil still faces in new property developments.
Market5 min
How Scandinavia has sold property for ten years — and why Brazil still uses WhatsApp
In Oslo, every residential launch is sold through an interactive floor plan. In Brazil, the price list still circulates in chat messages. The distance between the two models is smaller than it looks — and closing fast.
Read article →Guides6 min
Interactive unit selector: what it is, what it isn’t and how to evaluate one before buying
A straight guide to the system that is becoming standard in new developments: what it delivers, where it fits in the budget and how to decide whether it makes sense for your next launch.
Read article →Sales5 min
Leads with a declared unit: why they convert faster (and what that’s worth in construction interest)
The difference between a generic lead and a lead that has already chosen a unit changes the sales team’s work — and the financial outcome of the launch. Here is the math.
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